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SIHH Hermès

Chaos theory: Hermès plays havoc with notions of time at the SIHH 15 JAN 2018.  As Hermès makes its debut at the annual Salon International de la Haute Horlogerie (SIHH) in Geneva, it resets the horological universe with an interactive installation, courtesy of Dutch artist Levi van Veluw

At the heart of the layout, an installation by Dutch artist, Levi Van Veluw offers visitors a chance to share an emotion akin to a ritual. Inside the low-tech square display windows evoking the shape of the famous Hermès silk scarves, he develops nine interactive animations. Visitors activate little mechanisms which, via a set of pistons and gears, bring to life a spectacular monolith in the centre of the atrium. A building machine offering everyone a timeless experience, an emotion-filled journey on the theme of “time, a Hermès object”.